Get cited by AI when energy buyers ask who to trust

AEO is the practice of making your content the source AI engines cite when they answer buyer questions. Instead of competing for ten blue links, you optimise to be quoted inside ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews — the surfaces where technical buyers now start their research.

They are four labels for the same goal: earning citations inside AI-generated answers. Answer Engine Optimisation (AEO), AI Optimisation (AIO) and AI SEO (AI search optimisation) are the common UK terms; Generative Engine Optimisation (GEO) is the US and academic term. We optimise for all of them — the underlying techniques overlap heavily — alongside traditional Search Engine Optimisation (SEO), so you stay visible on Google too.

Four groups: renewables and storage; energy management and flexibility software, which includes building management systems (BMS), EMS and BEMS, demand-side flexibility and energy SaaS; industrial and building energy, including process heat, heat recovery and M&E; and energy compliance and audit. What they share is a technical buyer who researches hard before making contact — and increasingly does that research inside AI engines rather than on Google alone. We build content that answers those specific technical questions citably, so your firm is the one the engine names.

Campaigns start at £1,800/month for a Foundation campaign, on a three-month minimum term. Our recommended Authority tier is £2,950/month and Authority Max is £4,950/month. Every tier includes the monthly AI-Visibility Report. You can also start with a one-off £950 SEO & AI Search Sprint, credited in full against your first month if you go on to a campaign.

Every campaign produces eight content formats — news article, blog, long and short video, podcast, infographic, flipbook and social posts — all created for you, then distributed across 300+ high-authority sites and platforms AI engines read. Every tier includes the monthly AI-Visibility Report. Higher tiers add premium placements like MSN and national press.

Early citation pickup typically appears within the first few campaigns as content is indexed and distributed; meaningful citation share builds over three to six months of consistent publishing. AEO compounds — each campaign strengthens the authority that makes the next easier to cite.

We track citation share-of-voice — how often AI engines name you versus competitors for your priority buyer questions — through a monthly AI-Visibility Report. It shows real movement in AI answers, not vanity traffic metrics. The report is included with every campaign tier.

They reinforce each other. The authority signals that lift AI citations — structured content, high-authority distribution, entity clarity — also help conventional search. AEO doesn’t replace SEO; it captures the growing share of buyers who now research inside AI tools first. SuccessClick runs SEO and AEO together, so you stay found on Google today and get recommended by AI as your buyers move across.

ChatGPT, Perplexity, Google Gemini, Claude and Google AI Overviews — the engines UK technical buyers use to research and shortlist vendors. Because these draw from overlapping high-authority sources, optimising for one materially improves visibility across the others.

Yes — that's how most clients begin. Many start with the one-off £950 SEO & AI Search Sprint to see exactly where they stand, then move onto a Foundation campaign at £1,800/month with the Sprint fee credited in full. From there you can add enhancements or step up to Authority as the citation data shows what is working. Campaigns run on a three-month minimum term, because that is the shortest honest window in which AI citations build.