Get cited by AI when energy buyers ask who to trust

AEO is the practice of making your content the source AI engines cite when they answer buyer questions. Instead of competing for ten blue links, you optimise to be quoted inside ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews — the surfaces where technical buyers now start their research.

They describe the same goal under different labels: earning citations inside AI-generated answers. AEO and AI search optimisation are the common UK terms; GEO (generative engine optimisation) is the US/academic term. We optimise for all of them — the underlying techniques overlap heavily.

Yes — it's our only focus. Energy-efficiency, BMS, EMS-SaaS and process-heat buyers increasingly ask AI engines to shortlist vendors and explain technical trade-offs. We build content that answers those specific questions citably, so your firm is the one the engine names.

Campaigns start at £950/month for a Foundation campaign, with no long contract. Our recommended Authority tier is £2,950/month and Authority Max is £4,950/month. You can also add individual enhancements à la carte. A discounted first month lets you trial the service before committing.

Every campaign produces eight content formats — news article, blog, long and short video, podcast, infographic, flipbook and social posts — all created for you, then distributed across 300+ high-authority sites and platforms AI engines read. Higher tiers add premium placements like MSN and national press.

Early citation pickup typically appears within the first few campaigns as content is indexed and distributed; meaningful citation share builds over three to six months of consistent publishing. AEO compounds — each campaign strengthens the authority that makes the next easier to cite.

We track citation share-of-voice — how often AI engines name you versus competitors for your priority buyer questions — through a monthly AI-Visibility Report. It shows real movement in AI answers, not vanity traffic metrics. The report is included from the Authority tier upward.

They reinforce each other. The authority signals that lift AI citations — structured content, high-authority distribution, entity clarity — also help conventional search. AEO doesn’t replace SEO; it captures the growing share of buyers who now research inside AI tools first.

ChatGPT, Perplexity, Google Gemini, Claude and Google AI Overviews — the engines UK technical buyers use to research and shortlist vendors. Because these draw from overlapping high-authority sources, optimising for one materially improves visibility across the others.

Yes — that's how most clients begin. Start with a single Foundation campaign at £950/month, prove the citation lift, then expand cadence or add enhancements as results show. There's no minimum contract, and a discounted first month lowers the risk of trying it.